Email open tracking is a powerful tool for understanding recipient engagement, but it comes with a significant drawback - it can harm email deliverability.
Need help asking your IT team for help? Scroll to step 4 😉
When you use Luna's own email pixel for tracking opens, email clients and spam filters may flag your emails as suspicious or even as spam, as many spammers and phishing attacks also use tracking pixels. This is because the pixel's domain is not the same as your email or company domain, a discrepancy that can trigger spam filters.
Adding your own custom tracking domain can help mitigate this issue. By aligning the tracking domain with your own domain, you reduce the risk of your emails being flagged as suspicious, thereby increasing the chances of your emails landing in the inbox rather than the spam box.
Now that we know why it's so important to add your own custom tracking domain, let's walk through how we can do this 👇🏼
Step 1: go to your email settings
Step 2: turn on email open tracking
You can do this by turning on the following switch:
Now, a section called 'Custom Tracking Domain' should appear below this setting.
Step 3: enter your tracking domain (luna.yourdomain.com)
Switch to 'set up my own custom tracking domain'. Add 'luna.' to the start of the domain you're sending emails with and enter it in the text field, like so (my domain is getprompt.io in this case):
Step 4: add a CNAME record to your DNS settings
Now, if you're not the one who can manage your domain's DNS settings, you might need some help here.
We must now add a CNAME record to your domain's DNS settings. Remember: we're using the domain where you're sending emails from.
Keep your Luna web app open in another tab.
The name/host of the record should be "luna" and it should point to "prox.getluna.solutions". Like so:
(the way you enter the record can vary slightly based on the domain provider)
Once that's done, go back to Luna.
If you need help from your IT team, here's a template that you can use:
Step 5: save your custom domain to Luna
Now is the time to click 'Save and check status'. You'll see that CNAME and SSL are both pending to be verified. This can take a couple of minutes.
Step 6: wait a few minutes and click on 'check status'
Keep checking the status of the CNAME and SSL to make sure they get verified. After waiting for usually a few minutes, but sometimes a few hours, you should see this if all goes well:
Now you're ready to send out emails with open tracking enabled! 🥳