Cold Emails That Score Meetings

127 meetings scored in a month? Copy these strategies for a chance to become our next success story.

Anthony Boudreau avatar
Written by Anthony Boudreau
Updated over a week ago

Not scoring enough meetings?

Let's go over proven tips and strategies.

Cold email is not rocket science.

Unless you overcomplicate it...

Key Elements for Effective Cold Emails

Grab attention with the subject line

The trash is FULL of bad subject lines.

With every bad subject line, a lead goes to waste.

Your subject line must hook the recipient's eye. Inboxes are overflowing more than ever, and attention spans are short.

Follow these guidelines to make your emails stand out:

  • Concise and clear

  • No numbers, stats or questions

  • Pain points and value proposition

  • Don't sell...

Be Concise and Clear

Stats show that most cold emails' subject lines are way too long.

5+ words!!

Don't make your leads think. Make them click.

  • 1-3 words

  • Simple words, no overused sales words

  • No names (e.g. Anthony, look at this) 😣

  • All lowercase stands out

No Numbers, No Stats, No Questions 🀦

Unless you want your email to go to the πŸ—‘

While quantifying value can be effective in subject lines for warm leads, numbers can make cold emails look like sales pitches.

Remove specific figures, percentages, money amounts and punctuation from your subject lines. Too often, they'll trigger skepticism or... an instant delete.

For example, avoid:

  • "Increase conversion rate by 15%"

And use more intriguing, open-ended language:

  • "conversion rate performance"

Numbers suggest you're selling something without context. Without an existing relationship, leading with stats often hurts more than helps.

Bonus tip to skyrocket your open rates...

How can you make it look like an internal email? 🀫

Personalize With Pain Points and Your Value Prop

Personalized emails show prospects you understand their challenges and can bring them to their dream land.

The good news is...

Luna does this for you πŸŽ‰

The bad news is...

If you don't know the pain points you solve and your value prop, Luna won't be specific. Reflect on these and add them to your writing instructions.

Reflect on Your ICP's Pain Points

From their perspectives, not yours.

  • What frustrations and headaches do they have?

  • How does your product alleviate these?

Get clear on which needs you fulfill and problems you solve.

This clarity will come through in your communications.

Articulate Your Value Proposition

Then, outline the concrete value you provide.

How specifically do you make your target customers lives easier?

Quantify improvements tied to pain points where possible to demonstrate you get their realities.

Incorporate Learnings into Your Writing Instructions

Using this knowledge, brief Luna on the pain points and value in your writing instructions.

Specificity gives your outreach an edge by speaking directly to β€œwhat keeps them up at night.”

Set Luna up for tailored success by being crystal clear on what you do, who you help, and how.

Don't sell... yet

Start a conversation.

  • Establish rapport and trust

  • Softer CTAs perform better, don't push for a meeting

  • Aim for a reply to continue nurturing

Luna does a lot of the heavy lifting for you, but... It's only as smart as you make it πŸ˜‰

Tweak a few emails with these strategies in mind, and you'll see Luna mimic your style in no time!

Thank us later πŸ˜‰

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