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All Collections📧Cold Email Best Practices
Adding an Opt out / Unsubscribe to your emails
Adding an Opt out / Unsubscribe to your emails
Updated over a week ago

Wondering how to add an opt-out/unsubscribe link to your emails?

I get it - having a way out is a must to prevent spam reports.

While Luna.ai doesn't support traditional unsubscribe links or attachments to maintain optimal deliverability, we have a best-practice solution that respects your leads' preferences and keeps your emails compliant.

Why Opt-Out Options Matter

  1. Compliance: Many email regulations require an easy way for recipients to opt out of future communications.

  2. Reputation Management: Providing an opt-out option reduces the likelihood of spam complaints, protecting your sender's reputation.

  3. Respect for Recipients: It shows that you value your leads' time and preferences, potentially improving your overall relationship.

Luna.ai's Recommended Approach

Instead of using traditional unsubscribe links, which can negatively impact deliverability, we recommend adding a simple opt-out sentence to your email signature.

This approach maintains a conversational tone while still providing a clear way for recipients to stop receiving emails.

Examples of Effective Opt-Out Sentences

Here are some examples you can use or adapt for your email signatures:

  1. "If this isn't relevant to you, tell me and I'll stop."

  2. "If I'm way off the mark and you're not interested, let me know."

  3. "Is this something you're not interested in? Just say so and I'll take you off."

  4. "If this isn't relevant, reply 'stop' and I'll stop reaching out."

How to Add an Opt-Out Sentence to Your Luna.ai Emails

  1. Log in to your Luna.ai account

  2. Navigate to Email Setup

  3. Edit Your Signature: Add your chosen opt-out sentence at the end of your existing signature.

  4. Save Changes: Ensure you save your updated signature.

Once this is set up, there's nothing to manage from your side. Luna automatically identifies common opt-out responses and stops future emails.

Conclusion

Adding an opt-out option to your cold emails is not just a legal requirement - it's a best practice that can improve your email deliverability and relationships with leads.

By including a simple opt-out sentence in your email signature, you can maintain compliance, protect your sender's reputation, and respect your prospects' preferences.

Remember, building trust and providing value is key to successful cold email outreach.

By giving recipients an easy way to opt out, you're demonstrating your commitment to ethical cold email practices.
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