Crafting the perfect cold email subject line can make or break your outreach success.
Over 90% of cold emails fail due to poor subject lines, so it's crucial to understand the key dos and don'ts of grabbing your prospects' attention.
While Luna.ai does the heavy lifting and already crafts compelling subject lines, knowing the following dos and don'ts will help you improve your results.
The Dos of Cold Email Subject Lines
Keep it concise: Aim for 1-3 words that pack a punch and clearly convey the email's purpose, such as "onboarding" or "customer churn"
Tease the subject: Pique your prospect's curiosity by hinting at the topic you'll discuss in the email, like "email outreach question"
Use lowercase: Selectively using lowercase subject lines can help your email stand out in a sea of title-case subjects.
Be boring: Avoid flashy or gimmicky subject lines; instead, opt for clear and straightforward language that reflects the email's content.
The Don'ts of Cold Email Subject Lines
Don't ask questions: Avoid using questions in your subject lines, as they can appear
presumptuous or pushy.
Don't use first and last names: Including the prospect's full name in the subject line can make your email seem impersonal and automated.
Don't mention the company name: Refrain from using the prospect's company name, as it can make your email appear less genuine and more like a mass-sent message.
Don't try to sell: Your subject line shouldn't scream "sales email." Instead, focus on hooking your prospect's interest.
Don't use overused subject lines: Steer clear of generic or commonly used subject lines that fail to capture attention or convey value.
Bonus Tips for Crafting Winning Cold Email Subject Lines
Practice patience: Resist the urge to sell in your subject line. Build intrigue and encourage prospects to open your email to learn more.
Employ internal camouflage: Make your subject line appear as though it came from within the prospect's organization, increasing the likelihood of them opening it.
Avoid clickbait: Ensure your subject line accurately reflects the content of your email. Misleading subject lines erode trust and damage your credibility.
Using Luna.ai to Optimize Your Cold Email Subject Lines
We're continually improving our subject line suggestions based on best practices and what works based on our stats.
The good news is... You'll benefit from that for as long as you use Luna.ai.
If you want to go a step further, you can try the following:
Leverage AI-generated suggestions: Review and adapt Luna.ai's subject line recommendations to align with your brand voice and campaign goals.
A/B test your subject lines: Experiment with different subject line variations using different playbooks to identify what works best for your specific audience and industry.
Monitor and adjust: Review your email performance metrics regularly and make data-driven adjustments to your subject lines to achieve continuous improvement.
By following these dos, don'ts, and pro tips and leveraging Luna.ai, you'll be well-equipped to create cold email subject lines that capture your prospects' attention and set the stage for successful outreach.
Remember, your subject line is the gateway to your email's content.
Invest the time and effort into crafting concise, intriguing, and relevant subject lines, and watch your reply rates and engagement levels soar. 🚀