Read time: 2 minutes 58 seconds
Looking to draft a cold email that stands out and actually works?
You're in the right place!
Let's glide through Luna's founders' tried-and-tested insights. 🌙
Why Cold Emails Fail
Too long, too boastful, too unclear.
These common pitfalls are unfortunately the norm in cold emailing. But with Luna's insights, you'll sail smoothly past them!
Key Takeaways:
Lengthy rambles that lose interest
Cluttered format, visually overwhelming
Selling features, not the dream
Luna's Cold Email Secrets
Benefits:
Direct, succinct messaging
Improved reader engagement and readability
Greater response and conversion rates
Practical Example:
Imagine sending this concise, outcome-focused email:
If you only read one section, make it this one!
Key Tips:
Keep it short: 75 words or less. Be succinct yet impactful.
Attention spans are short. Your recipient is busy. Respect their time.
Whitespace is your friend: Break up your content. It increases readability and makes your email look cleaner.
Sell the dream: Don't go on about features. Instead, focus on the outcomes the recipient can achieve with your service.
Attention to detail: Ensure names and company references are accurate. Errors can discredit your entire email.
Consistent follow-ups: Think you've followed up enough? Send one more. Persistence pays off.
Begin with rapport: Your initial email shouldn’t come off as a sales pitch. Don’t directly ask for someone’s most valuable asset first: their time. Build a connection first, like striking up a casual conversation in a bar.
Pro Tips & Tricks
Why These Tips Matter:
Enhance recipient engagement
Maximize positive responses
Reflect professionalism and genuine interest
Autonomy without compromise
Trust the Process
Luna's AI has been designed to factor in countless variables to craft optimal email copies tailored specifically for your leads.
While it may feel different from the traditional way you've been drafting emails, our AI considers a large number of data points to increase the likelihood of a positive response.
Harness the Power of Autonomy
Luna's "autonomous mode" isn't just a feature; it's a game-changer. Once your settings are dialed in perfectly, Luna essentially takes over the heavy lifting, making cold email outreach as hands-off as you desire. It's like having a dedicated outreach team working round the clock.
Feedback Loop
The more you use Luna, the better it gets.
If you find there's a specific style or approach that works well for your audience, feed that back into Luna.
Over time, this approach will lead you to the moon 🚀
Personalization vs. Personal Touch
Luna crafts emails that are personalized to your leads. But remember, there's a difference between a personalized email and having a personal touch.
If you want to convey a unique message or sentiment, you can always add or tweak Luna's drafts to infuse your unique voice.
Leverage Luna's Continuous Learning
Our platform is always evolving. As the B2B landscape, communication preferences, and industry trends change, Luna learns and adapts. Regularly check in on any new features or updates we roll out to ensure you're making the most out of Luna.
Summing Up
Craft concise, clear emails
Make every word and whitespace count
Ensure every follow-up has a purpose
When you nail that cold email with Luna's insights!
Keep crafting 🚀